Trends, Insights, & Bread Crumbs

The Highest Paid Trait in the World!

What do best friends, best athletes, best leaders, and best organizations all have in
common? Consistency.

Think about it, whenever we say best, it is partly because we know what we are going to get. In my
opinion, Amazon is the Best, because they consistently offer low prices and deliver packages on time, so
they get my money. Mike Trout has the largest contract in Major League Baseball history because he is
the most consistent big-time performer of all time. Clemson and Alabama are considered by many as
the best college football programs in the country because they consistently produce top talent and win.

Most of us want to be known as the best, but the problem with many in our society is that we seek the
easy button to get there. We want to be the strongest and best athletes around, so we crush the gym
for a few days, intake a ton of protein, and occasionally take a few extra hacks. But we ultimately do not
achieve greatness, because we do not stick to the routine, fail to consistently hit the gym or put in the
work. We want a great family and convince ourselves that that once-in-a-lifetime excursion, will
somehow make up for lost time. Yet great families are created through consistent time, love, and
attention. We want to be great leaders, so we might give that one great motivational speech and be
there for our team once, yet the title of “leader” is something earned by our consistent building of
relationships and investment in our team.

We must understand that greatness, takes focus, it takes discipline, it takes consistency. We can all be
healthy, loving, and lead well, once. But, to become great, to truly impact those around us, we must
show up every day and put in the work. So, stop focusing on the easy button or what others are doing
and start becoming dependable!

This week, I challenge you all to be a person of your word, to do the work that others can count on. Get
to places on time, get to the gym, spend time with your family, stay calm during a crisis, encourage your
team, perform, and then go do it again! Because once you become dependable, greatness and success
are right around the corner.
Be a Champion Today!

Brandon Buck
CEO/Owner
Infinite Strengths
@CoachBbuck
brandon@infinitestrengths.com

Have you checked your brakes lately?

Accelerate! Speed! Power! 

These are popular words used to grab the attention of young athletes and attract  them to a system or methodology of training. True, these are attributes that we strive  to achieve in performance. But have you checked your brakes first? 

If you were to drive a high-performance sports car, would you be more interested in  how fast you can accelerate or how well the brakes work? Athletes that only focus  on the acceleration phase (concentric) of movement and not the deceleration phase  (eccentric) often times become patients at our facility.

Why does lack of control over these eccentric movements often lead to injury?  When you go fast but don’t have the braking power to stop yourself, you crash. The  inability to stop along with poor biomechanics often leads to stress that the body  cannot sustain. For example, if you have poor body positions throughout a squat  movement (during deliberate practice), those mechanics will be replicated when you  land from a jump or stop to change direction. (when it comes time for you to  perform). The poor body mechanics put undesirable stress on soft tissues and when  challenged, suffer damage. 

As a doctor, I have a passion for guiding injured players back to competition status.  As a coach, I love the performance development aspect of the athlete even more. I  enjoy being able to help athletes break their personal records by pushing the  boundaries of physics. 

The ability to move heavy weight with speed, sprint to change direction while catching a ball, and endure intense training sessions can be very appealing to  athletes. But what most beginners don’t see is that the veterans at our facility have  earned the right to perform those movements. They have spent meticulous hours  studying tedious isometric positions (holding without movement) and practiced controlling their bodies throughout entire phases of movement to get to that point.  They can control their movement. They can control resistance. They can move  well. 

We all know what we want to achieve as the main goal. The question is, are you  following the right process to get there? 

My recommendation for athletes: 

❖ First move better, then move more. 

❖ Check your brakes. 

By following these recommendations, athletes can expect to have more confidence  in their movements and reduce their risk of injury. Through our educative process,  the athlete is empowered so that they can protect themselves when they are asked to  partake in movements that can potentially bring harm. Moreover, being empowered

helps the athlete to respectably converse on a logical and educated level with  coaches, doctors and staff of their respective organizations. A concern of mine is  that I believe positions of influence and power have become more authoritative  rather than instructional and inspirational. 

If this information is helpful, check us out at: 

Website: www.train2perform.us 

IG: @dochui @paradigm_performance